FEMALE ENTREPRENEURSHIP DEVELOPMENT TRENDS IN KAZAKHSTAN
Ключевые слова:
female entrepreneurship, small and medium entrepreneurship, gender aspect.Аннотация
Today, female entrepreneurship has a special structure of business motivation, which differs from the
motivation of men.This gender difference allows it possible to consider female entrepreneurship as a special type of
business activity.This article discusses the female and male business styles, it is noted that the female business model
is characterized by a tendency to smooth out conflicts, the ability to see all the details at once and combine several
activities.
There was revealed the gender motivation of women to run an entrepreneurial activity.
Modern development trend analysis of female entrepreneurship in Kazakhstan has been carried out and the main
barriers influencing the development of female entrepreneurship in Kazakhstan have been highlighted as well.
Recommendations for further improvement of women's entrepreneurship support systems in Kazakhstan are given.
