INCREASE OF COMPETITIVENESS OF THE ENTERPRISE (EXAMPLE OF THE OIL PRODUCT MARKET)
Ключевые слова:
competition, competitiveness, oil products market, questionnaires, SWOT analysis, marketing research, efficiency.Аннотация
Today, the issue of competition is the main problem of a modern market economy. That is why there
is a need for search and development of new methodological approaches in improving the competition mechanism of
organizations involved in various areas of production activity, and processing enterprises in particular. In the current
environment of business administration, it is necessary to develop new scientific approaches in identifying and
substantiating indicators, strategies, analysis methods and evaluating the competitiveness of enterprises. During the
period of development of the post-industrial economy there is a need in determining the formation of production
potential and increase the competitiveness of the company, which shows the relevance of the studied problem. The
aim of the study is to develop practical recommendations to improve the competitiveness of the company in the oil
market.
